Translating an audience into sales calls
This firm's marketing was working. People downloaded its guides, came to its webinars and engaged on LinkedIn, but very little of that became a sales conversation, because the data hadn't been connected and the insights gathered. We fixed that first. Then we rebuilt how the team runs sales calls and helped launch a new product. In one quarter they signed more than $1M.
Professional services + SaaS // Client story
$1M+
signed in one quarter
For the first time, they had work sold months ahead of delivery.
2x
faster on smaller deals
Smaller advisory projects went from about 75 days to close to about 34.
6 weeks
to first new-product deals
From the start of launch work to the first companies saying yes. A two-year contract came next.
Where the work started.
The founders built a good name and a big audience by doing excellent work and teaching what they knew. They couldn't yet see who in that audience was ready to talk, and the team had no shared way to run a structured sales call. Each person sold a little differently, and the founders still closed most big deals themselves.
What the team was left with.
The team sees everyone engaging with its content in one place, gets feedback on real calls in the tools it already uses, and runs the weekly outreach itself. Win rates went up, smaller projects close in about half the time, and the firm sold its first six-figure project of its kind.
Have a similar issue?
Tell us what you’ve tried and where you’re stuck. It’s 30 minutes and you’ll leave with a clearer idea of what to do next, whether or not we work together.