Increasing inbound leads from LLM recommendations
The company had a strong product with a founder doing all of the selling. We ran their paid search and rebuilt their sales calls, and both started producing more. The bigger surprise came from the website. Once we made it easy for AI assistants to read and trust, the visitors they sent became the best leads the company had, and we built the next marketing plan around that.
B2B software company // Client story
50%
of ad spend redirected
About half the budget had been reaching people who would never buy. We moved it to real buyers.
1 in 6
deals from AI referrals
Counting new deals with a recorded source. AI visitors also converted better than any other inbound channel.
5 weeks
to sign the biggest deal
We rebuilt the pitch and trial plan for their largest open deal. It signed five weeks later.
Where the work started.
The ad reports showed more than half of visitors engaging. When we traced what those visitors did next, about 3 in 100 got in touch, and half the budget was reaching people who would never buy. On sales calls the demo came early, before the buyer had said much about their own situation. The website gave AI assistants very little they could read or repeat.
What the team was left with.
They have a clear ad strategy, a discovery-first sales process and a website AI assistants are recommending. AI referrals are now their best leads, with recommendations continuing to climb, and the website-to-call ratio climbing.
Have a similar issue?
Tell us what you’ve tried and where you’re stuck. It’s 30 minutes and you’ll leave with a clearer idea of what to do next, whether or not we work together.